3. Saving Money
In addition to making more sales, a discount can assist your business in saving money if the coupon involves payment methods. Debit and credit cards require additional fees for processing meaning you will lose money as compared to cash transactions. By offering discounts to people who pay with cash in a retail store, you will be able to save money as a business.
4. Boosting The Company’s Reputation
Companies offering discounts to specific consumers, such as military personnel or senior citizens, may see a growth in their reputation. When businesses offer promotion discounts to people in challenging situations, it is seen as making an effort to help others and this can be beneficial to their public image. Most people view companies as money-hungry organizations; therefore, any deviation from this perception can be useful.